ForgivenLove is the ability to forgive and continue to love someone beyond hurt, pain, or disappointment. This lifestyle brand invites you to "wear your inspiration".
Art Direction, Branding, Naming, Web Design, Social Media, Storyboard & Video, and Merchandising
Icon-ic
The ForgivenLove brand communicates forgiveness, love, inspiration, and change to the world. ForgivenLove creates collections for the inspired man and woman. A brand rooted in a true story, now told through fashion, ForgivenLove is on a mission to free the mind and unite the heart.
In addition to design work, we have collaborated on a number of creative marketing and brand exposure events, from fashion shows to pop-up shops. Including the art and creative direction when Phoenix Fashion Week featured ForgivenLove as a premier lifestyle brand. This brand continues to spread its positive message beyond fashion with speaking engagements and charitable outreach opportunities.
The ForgiveLove draws influence from timeless fashion that combines comfort and luxury. The brand color system reflects this appeal to a classic style sensibility. ForgivenLove is the everyday brand of the “black tie” man who approaches life with a heart of gold and a silver lining perspective.
The ForgiveLove draws influence from timeless fashion that combines comfort and luxury. The brand color system reflects this appeal to a classic style sensibility. ForgivenLove is the everyday brand of the “black tie” man who approaches life with a heart of gold and a silver lining perspective.
When creating the IV mark, we took heavy inspiration from iconic design aesthetics. The IV was designed to be a timeless symbol that unites us all together. It represents the Roman numeral number four, which refers to the ForgivenLove's four brand pillars that we believe can be used to revise the disappointing chapters of life.
