Nikao Performance and Rehab center was founded to bring together education, care, and treatment of the musculoskeletal system.
Art Direction, Branding, Naming, Web Design, Social Media, Storyboard & Video, and Merchandising
Nikao Performance and Rehab, was founded in 2015 by Dr. Amy Gulledge. Her passion to disrupt the current field by offering holistic care for the body and not just pieces or parts led her to launch a new practice. When we initially connected, the center needed a full brand identity including naming ideation sessions, mark creation, and web design.
Our initial inspiration was to create not only a brand but a community of victorious overcomers. Our thought was to be a sister brand to quintessential athletic brands like Nike. To mirror the idea of innovation & disruption in an established field, we created a mark that was an innovation on the traditional Nike concept. Greek mythology typically depicts the goddess, Nike, as a winged deity carrying a symbol of victory. We wanted to carry these ideas of winged movement and victory through the mark design.
The primary marketing strategy included the creation of apparel that could be worn by clientele while in the gym or during physical therapy sessions. Nikao would build their recognizable community of overcomers through both common marketing channels, but also word of mouth by providing great care.
We were able to capture the arduous process of rehab through a simple, but powerful tagline: Conquer Your Mountain.
