Kahala Brands consists of a family of food franchise brands committed to creating great experiences that make their customers want more.
Art Direction, Print and Social Media Marketing Campaigns, Concepting, Promotionals, Product Photography, Videography
Kahala Brands is a thriving franchise acquisition company based in Scottsdale, AZ. Kahala's impressive portfolio includes several familiar food concepts, including Cold Stone Creamery. In my multi-faceted Creative Services role at Kahala I led a variety of cross-functional projects that required collaborating with our marketing, interactive multi-media, regional director, and executive leadership teams. Cold Stone launched a particularly interesting co-branded marketing campaign with Baxter (Arizona Diamondbacks Mascot). In addition to the traditional marketing avenues, we also hosted an event at Cold Stone University for employees and the community. This project included graphic design work, event photography, and a recap video.
In partnership with the Franchise Development team, I supported several brand events and conferences. I would act as a liaison between Kahala and third-party venues to ensure proper multimedia set-up, lighting, and equipment. One particularly fun event was the Maui Wowi Live Aloha Conference designed to train, reward, and support franchisees. For this three-day conference, I was responsible for the creative design elements and capturing the most memorable moments. Check out the recap video to see some of the fun!
A prominent piece of my role within the Creative Services team included product and food photography. I developed the in-house food photography team, which led to significant outsourcing cost savings. We formed a team that included food styling, photography, graphic design, and interactive services. In addition to food photography, I also designed several award-winning promotional campaigns introducing new food items and announcing grand openings. With several grand openings, I was also responsible for store photography shoots.
I worked very closely with our Interactive and Marketing teams to develop relevant social media content and front-end web design for several of the brands, including Pinkberry. One interesting aspect of working with an umbrella of brands was the process of designing to fit the personality, style, tone, and aesthetic of each food concept.
One final aspect of my work at Kahala included creatively supporting a co-branded program between Cold Stone and Best Buddies. Best Buddies actively builds relationships and opportunities for individuals with intellectual and developmental disabilities (IDD). Cold Stone partners with Best Buddies by offering fundraising events and employment opportunities. It was my privilege to capture memorable moments and provide multimedia touchpoints.
